Crue Brew’s 2021 Unity Seltzer Branding

LOGOS ● BRANDING ● DIGITAL ILLUSTRATION ● Seltzer ● Video

Case Study: Unity Seltzer Branding

Objective

Creating a seltzer brand extension for Crue Brew Brewery. This brand extension has to not only stand alone as its own, but also demonstrate a connection to Crue Brew.

The Client

This wonderful brewery is considered one of the best local breweries in Massachusetts. Crue Brew is a family owned company and demonstrate great and positive energy through their establishment. Being from New England, I can say that this brewery is a place that you must stop in to say hello, and enjoy their awesome and diverse beverages.

Execution

During the time that Diaz Designz was handed this project there was a lot going on in the United States. There were racial injustices reported all over the news stations, radio, and social media. Diaz Designz decided to create the logo to symbolize togetherness, a symbol to represent a moment of sharing with one another again, regardless of race, political beliefs, sexuality, gender, and even age. Diaz Designz used the circle around the logo to enclose the word unity, and the U for unity within it with different shades of color for each flavor.

Solution

The customer now has a new value proposition to invest into. Diaz Designz provided a fresh, and new look for a potential band extension at Crue Brew Brewery.

Creative Elements

IPad Pro
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Procreate App
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Apple Pencil 2
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Adobe Illustrator
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After Effects
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The Client

This wonderful brewery is considered one of the best local breweries in Massachusetts. Crue Brew is a family owned company and demonstrate great and positive energy through their establishment. Being from New England, it can be said that this brewery is a place that one must stop in to say hello, and enjoy their awesome and diverse beverages.