New England Institute of Technology (NEIT) Esports Logo
LOGOS ● BRANDING ● GAMING ● DIGITAL ILLUSTRATION ● ESPORTS
Case Study: NEIT Esports logo
New England Institute of Technology (NEIT), had just finished building their new state of the art gaming facility for their students and needed a new logo. They decided to have a contest for a new logo design, Diaz Designz, among others entered the contest. After many revisions on the design NEIT finally chose my final piece, shown below on the actual signage placed at the main entrance to the gaming facility.
Objective
Diaz Designz was tasked to create a logo that would put NEIT on the Esports gaming map. Before getting started, there were guidelines that needed to be followed before any stage of development. Within the guidelines, as an example there was a request to follow the school’s color palette. This logo does not only follow the direction of NEIT’s mascot, but also promotes a unique style.
Execution
With different ideas and avenues in mind, Diaz Designz began doing research on certain design elements that are displayed throughout the school. The two main nodes within the school that felt appealing for this logo were the shield shape and the tiger mascot. Both of these assets played a crucial role in the inspiration of the final logo. The guidelines also provided the option to turn in multiple renditions for the logo, so Diaz Designz jumped to the opportunity and provided multiple renditions of the design for approval.
Solution
The solution is also the main benefit that Diaz Designz provided the client (NEIT). This logo not only represents the school with a new look to go along with their new Esports gaming center, but also stands alone in comparison to what is out there in the Esports community. There are many schools that compete within the Esports gaming settings, and without a doubt Diaz Designz delivered on providing a unique symbol to represent New England Institute of Technology.
